The swedish exhibition Formex is always a great place to see what new trend is coming. I listened to swedish trendspotters like Lotta Ahlvar and Stefan Nilsson that seems to know what is going on at the moment. This time focus was on natural materials like wool, fur, linen, leather, wood, folklore patterns and the rough feeling of the cottage life. These images are from a few of the show cases that had taken up this new trend.

























Foto Purple Area. Bilder från montrarna: Päls och staplad ved hos Ceannis, Marcus Samuelssons nya servis för Mateus, naturtoner hos House Doctor, Shepard dekorerade med mossa, stubbar och rotfrukter i montern som var designad av Oddbirds, rutig skogshuggarkänsla hos Canada Goose, Ylva Skarps kalligrafitti på bl a trä och plåt vars monter var designad av Charlotte Bladh, kuddar i folklore hos Olsson & Jensen.
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