Thursday, September 9, 2010

The Redbury @ Hollywood and Vine

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Once upon a time in a land far, far away…. oh… wait… that’s fairytale land.  Well, this comes pretty close.  Welcome to The Redbury @ Hollywood and Vine.  Hollywood’s hottest new place to lay your head, dine and hang out.  Created by Sam Nazarian, of luxe hospitality group SBE, and styled by celeb image maker Matthew Rolston, this new hotel is sure to excite a few with it’s unique vibe of old style meets chic wanderlust.

 

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The hotel offers 57 Flats consisting of 11 Highland Flats, 19 Sunset Flats, 11 Vine Flats, 12 Hollywood Premiere Flats, and 4 Redbury Signature Flats.  They offer 750 – 1020 square feet of living space, 300 thread count Italian linen and terry, plush pillow top mattress, your own in-unit washer and dryer, old-world art collection featuring hand-drawn illustrations and paintings, vintage rock and roll posters, persian rugs and private patios or balconies.

 

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Who would not love the incredible styling of this room, with it’s collection of old-world photos, suzani throws on the beds and ikat prints throughout.  With a mix of modern and traditional furniture and it’s bold pop of color, this room is warm, inviting and reminds me of home, more than a hotel.  Extend my stay….  please!

Though the styling is traditional, the amenities are not.  Guests will not be without in one of these flats.  Amenities include; Hi-speed WIFI network, 24 hour in-flat dining service from Executive Chef Daniel Elmaleh, a fully-stocked bar, flat-screened LCD TV’s, a vinyl collection and record player (how cool is that?).  You can even request hypo-allergenic bedding and custom pet amenities.

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“It feels more like borrowing a friend’s cool apartment than staying in a hotel.”

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The English roll-arm sofa, vintage side tables, persian rugs and paisley prints are such a great blend of traditional style.  They are perfectly matched with more contemporary pieces, like the wood block tables.

 

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Bold prints like this bring the Redbury alive.  A bit of nostalgia is a very welcoming characteristic for a hotel in today’s world of ultra-sleek, contemporary, often cold hotels.

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The European-styled kitchen with gas burners means you don’t have to eat out for every meal.  Relax in a home atmosphere, kick back with your orange juice and home-made eggs in the morning and laze around in your comfortable living space or order in-flat yoga or pilates instruction until you are ready to go out and hit the sites of Hollywood.

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This oversized walk-in rain shower is enough to make me want to book an extra day or two.  The floor to ceiling tile is ultra-chic and sleek and modern.  It’s contemporary, yet glamorous.  They could’ve designed a more traditional bathroom in these flats, complete with claw-foot tubs, but I think they got it right with this present-day version of Hollywood.

 

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Streetscape from Hollywood and Vine. 

 

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“I love having the best of Hollywood just outside my front door.”

 

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“I wish I was staying at The Redbury”….

 

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Los Angeles… Hollywood baby!

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Cleo, is Redbury’s signature restaurant, featuring Executive Chef Daniel Elmaleh.  They serve lunch, dinner and late-night fare from noon to midnight daily.  Offering plates such as seasonal grilled Pinchos, small plates and salads, home Laffa flatbreads and vegetarian items, this restaurant is ready to impress.

Elmaleh also offers 24 hour in-flat dining service, including picnic baskets and grocery delivery.

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“It’s not stuffy, it’s not intellectual, it’s just good food.”

 

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Sam Nazarian, sbe Founder and CEO, comes from such hits as Shelter nightclub, SLS Hotel at Beverly Hills, Sahara Hotel & Casino in Vegas and the Ritz Plaza in Miami’s South Beach.

Sam thought of everything.  For the business professional who wants to stay for the touch of home but needs professional amenities…. ipads, laptops, printers and fax machines are available upon request.  Full shipping and messenger services, as well as full printing services are also provided.

 

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The various floor plans available for the flats.  I’ll take “C”!

This was Matthew Rolston’s first foray into hospitality design.  His vision was to create a “unique real-world environment for a style-focused audience” and I think he hit the nail on the head.  Bravo!  For Matthew’s work, go here.

For more information, visit The Redbury @ Hollywood and Vine here.

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Remember that all things which happen

To you are raw materials

Endlessly fertile

Endlessly yielding of thoughts that could change

Your life and go on doing forever…

So fear not, my friend.

The darkness is gentler than you think.

-Nigerian poet Ben Okri

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